Golf Sports Blog > Golf | LPGA: Riding out the storm

[Golfweek.com RSS Feed] Title sponsorship of a PGA Tour event costs $6 million to $8 million annually (including a TV ad commitment of at least $3 million.) And with many contracts running five to six years, “You’re looking at a $30 million to $40 million commitment,” says Chris Higgs, the LPGA’s former chief operating officer who is co-managing director of golf for sports marketing firm Octagon. By comparison, an LPGA title sponsorship often can be purchased for $3 million annually, and at most, $5 million for events with network TV coverage, according to Higgs.

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[Golfweek.com RSS Feed] Golf | Special report: The LPGA's chief: Tournaments, for example, will be expected to help pay for the higher production costs associated with the Golf Channel deal at a time when sponsorship revenue is dwindling. Critics say it’s a formula that contributed to the demise of the Corning Classic - which is calling it quits this month after 31 years on tour - and smaller charitable contributions.

[Waggle Room] Breaking News: PGA Tour Steals Discarded LPGA Tour Sponsor ...: PGA TOUR Commissioner Tim Finchem and Sang Chun, President, SBS International, a division of Seoul Broadcasting System (SBS), today announced a 10-year agreement whereby SBS becomes title sponsor of the TOUR’s season-opening tournament in Kapalua, HI from 2010 through 2019.

[LPGA.com News & Entertainment] LPGA.com: Allison Hanna-Williams, a member of the Duramed FUTURES Tour since 2004 and LPGA Tour since 2005, earned her first professional victory at the inaugural Texas Hill Country Classic presented by golfTEC Academy, in San Antonio, Texas. With a three-day score of 7-under-par 209 (69-71-69), Hanna-Williams' victory was by a one-stroke margin over Jennifer Ackerson (70-70-70) and Alison Walshe (73-66-71) at 6-under-par 210.

[StarBurbs Blog - The Official Blog of StarBurbs] StarBurbs Blog - The Official Blog of StarBurbs » Blog Archive ...: For 2009, only five LPGA events will be broadcast on network television compared to eight in the previous two years and as few as three tournaments could air on network television in 2010.

[Waggle Room] LPGA Tour Will Not Have Network TV Deal for 2010 - Waggle Room: Libba Galloway, who oversees television as deputy commissioner of the LPGA, said the tour will continue to assist title sponsors that want to buy time on network television. She said the LPGA may revisit the network package later.

[TheGolfChannel Headlines] LPGA Tour Article - Golf Channel: The summit was the second the tour has held - the first in 2002 in Arizona addressed the five points of celebrity - and this time focused on how the players can expand the game’s fan base by not only playing great golf, but by engaging themselves in the community as well.

[Kansas City Star: Golf] LPGA Summit: part pep rally, part business - Kansas City Star: An example of the community involvement exercises that can only help, vice president of tournament marketing and sales Eric Albrecht said, is the planned building of a Habitat for Humanity home by several players this week in advance of the Michelob Ultra Open at Kingsmill.

[About.com Golf: Most Popular Articles] PGA Tour's Season-Opener Getting New Name: It's a nice "get" for SBS, which was dumped earlier this year by the LPGA Tour as the LPGA's Korean broadcasting partner. SBS had long been the sponsor of the LPGA's season-opener in Hawaii, but when the LPGA signed a TV rights deal with a different Korean network, SBS' president said his company was finished sponsoring the LPGA event.

[Chicagoland Golf blog -- Phil Kosin's Worm Castings] Lack of sponsors nixes LPGA Tour network TV deal for 2010 ...: "Phil Kosin's Worm Castings" blog is written by Chicagoland Golf magazine editor and publisher Phil Kosin. It is intended to be an irreverent, mixed bag of great thoughts, major and minor scoops, war stories, opinions, rants, biases, huzzahs and whathaveyou.

[Golfweek.com RSS Feed] Golf | LPGA Summit: Part rally, part business: The summit was the second the tour has held ”” the first in 2002 in Arizona addressed the five points of celebrity ”” and this time focused on how the players can expand the game’s fan base by not only playing great golf, but by engaging themselves in the community as well.

[Ladies on the Tee] Why Do Sportscasters Ignore Women's Golf | Ladies on the Tee: It isn’t just about the LPGA but the Duramed FUTURES as well. When you have players like Lorena Ochoa, Christie Kerr and Christina Kim (plus many others) that have found their way to the LPGA via the Duramed there needs to be greater attention focused on these young women in print and broadcast.

[Personal Branding Blog - Dan Schawbel] Issue 8 of Personal Branding Magazine: Female Power Brands: In this issue, we’ve interviewed some of the brightest and most talented female brands on the planet, including Sarah Austin, Laura Ries and Natalie Gulbis, to explore what women are doing to make this world a better place. There are many tips and strategies for women who want to control their careers and command their futures, as well as for men who are looking to learn from these talented women.

[Chicagoland Golf blog -- Phil Kosin's Worm Castings] Bivens, LPGA Tour looking for sponsors in declining market ...: That happens to be the asking price the LPGA is putting on an umbrella sponsorship for a made-for-TV, eight-tournament series it would like to position on U.S. network television starting in 2010. ...

[LPGA.com News & Entertainment] LPGA.com: The copyrighted content contained on this blog reflects the sole opinion(s) of the author. Such content does not necessarily represent the LPGA’s views, opinions, intentions, and/or strategies, and is intended for informational or amusement purposes only.

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